ABOUT THE PRACTICE

The Freelance Architect

Senior product designer & strategist who turns complex business logic and clumsy flows into clear, conversion‑driven digital products for B2B, SaaS, FinTech and e‑commerce.

SENIOR PRODUCT DESIGNER. FOUNDER

Keith Keller

I lead The Freelance Architect — a senior product design practice that turns complex business logic and messy user flows into clear, measurable product experiences. Every engagement starts with a paid Discovery & Strategy Sprint that produces a UX Blueprint: a focused plan to align stakeholders, speed decisions, and reduce build risk. I work remotely with B2B, SaaS, FinTech and e‑commerce teams across North America and Europe, combining rigorous information architecture, human‑centered interaction design, and pixel‑accurate UI for developer‑ready handoffs.

Projects are fixed‑fee and limited per quarter to preserve craft and attention; clients book a short discovery call to qualify fit and scope.

Get in touch

Grayscale Workspace Collaboration
Crafted clarity for complex products

352

PRODUCTS & FEATURES LAUNCHED — measurable work that moved metrics

120+

COMPANIES & PRODUCT TEAMS ADVISED — long‑term partnerships and repeat work

12

RECOGNITIONS & FEATURES — design awards, community mentions, and showcase spots

15

YEARS DESIGNING DIGITAL PRODUCTS — senior‑led craft, process, and measurable outcomes

OUR TEAM

Meet the Studio

A senior‑led, studio‑disciplined practice focused on UX architecture, product strategy, and pixel‑accurate design. We partner directly with product teams to translate messy requirements into clear, testable interfaces that move metrics.

Grayscale Workspace Collaboration

Alex Rivera

Founder & Senior Product Designer — leads strategy, discovery sprints, and the UX Blueprint process.

Sunlit Artist

Maya Patel

Research & Strategy Lead — runs discovery workshops, user research, and journey mapping to align stakeholders.

Isometric town illustration

Elliot Byrne

Design Engineer — prototypes interactions, documents specs, and ensures developer‑ready handoffs.

Trusted by product teams & builders

Grayscale Workspace Collaboration
Sunlit Artist
Isometric town and streets illustration
People collaborating in a café-style meeting
Runners sprinting along the shore