FOR PRODUCT TEAMS

Selected Projects

Strategic UX architecture and product design case studies—real outcomes from Discovery Sprints to developer‑ready handoffs that lift conversion, onboarding, and growth.

FINTECH ONBOARDING

FinTech onboarding

A deep dive into reducing friction for new users — flow simplification, trust signals, and measurable onboarding lift.

Smartphone Close-Up
Smartphone with Financial App
business, smartphone, hands, technology, investment, holding, asian, woman, hijab, internet, payment, ecommerce, marketing, online, modern, smartphone, smartphone, investment, investment, payment, payment, payment, ecommerce, ecommerce, ecommerce, ecommerce, ecommerce, marketing, marketing, online, online
vintage car, steering wheel, turquoise, interior, dashboard, old, automobile, auto, retro, classic, transportation, automotive, vehicle, vintage car, vintage car, steering wheel, steering wheel, steering wheel, steering wheel, turquoise, turquoise, interior, dashboard, auto, auto, auto, auto, retro, retro, retro, retro, retro, automotive
covid, testing, corona test, covid-19, corona, coronavirus, sars-cov-2, concept, quick test, pcr, pcr-test, covid test

E‑COMMERCE REDESIGN

E‑commerce design

Mobile-first product pages and checkout flows that increased conversion and average order value in real launches.

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SAAS DASHBOARD

SaaS dashboard

Reimagined reporting and navigation to surface value quickly — driving engagement and upgrades.

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NON‑PROFIT FUNNEL

Donation funnel

Optimization work focused on clarity and urgency — simplified steps that drove substantial donation increases.

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